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Article: There's a difference between energy and cellular energy — and once you understand it, the way you think about your supplement stack changes.

There's a difference between energy and cellular energy — and once you understand it, the way you think about your supplement stack changes.

A 5-year-old bouncing off the table — that's energy. A lot of energy. To wake up feeling refreshed, to push through the day with ease, to have the mental capacity to embrace the unruly, and to stay calm and collected through it. That's cellular energy. That's every part of your body being fueled up properly so you can handle it all.

There's a lot of news around NAD+ these days. But what is it and why is it important? Our mitochondrial system is our cellular powerhouse, and NAD+ supports energy conversion and repairs damaged cells. A healthy mitochondrial system means our body's infrastructure is properly supported and our body is working well.

But just NAD+ is incomplete. Most NAD+ supplements focus on elevating NAD+ production. However, it needs to be preserved, and the infrastructure around it needs to be healthy to efficiently use it. Otherwise you're just adding fuel without taking care of the rest of the engine.

Our bodies have an enzyme called CD38 that actively breaks down NAD+. So even if you increase NAD+ levels, CD38 is working against it. Production. Preservation. Utilization. Protection. Kinetic NAD+ addresses all of them together.

That's what multi-pathway means in practice: not more ingredients for the sake of it, but the right support at every step the biology requires.